Be Seen And Make More Sales!
Your company participates in exhibitions to meet people who can help the business to grow so it makes sense to direct more of your marketing spend and attention to those events that attract significant numbers of the people who could or should be doing business with you.
Venue advertising is one way of increasing visibility with these key people and it is a practice used very effectively by many leading exhibitors both in trade and consumer events.
It's Not Just For Big Companies
Although the picture above shows Adidas advertising at the London Marathon exhibition, you don’t have to be a multi-national advertiser to promote your presence around an exhibition venue.
Most major venues offer a variety of sites in varying sizes (ExCeL London offers 400 plus) but the key thing is to place your promotion where most of the event’s visitors are going to see it.
Contact your organiser or the venue hosting the event ideally three to six months out and check availability, location opportunities and poster sizes.
Ask about product placement opportunities too and ask the venue sales team for promotional ideas that have been used by other exhibitors they have dealt with.
Enhance Your Pre-Show Marketing
Any pre-show marketing that your company undertakes in advance of an event will be greatly enhanced by high impact venue advertising.
Venue advertising will help to build market visibility. Most important it can attract more people to your stand and at very big events, it can direct people to your stand.
Gain Competitive Advantage For Less £££'s
One of the things that is often overlooked by exhibitors that don't use venue advertising is that it allows a smaller company to compete with bigger and better known rivals in a very cost-effective way.
Smaller companies who can't afford (or don't want to spend) the large amounts of money required to fund very large stands can still create a "big image" for their businesses but for a lot less money by using large scale poster sites instead.
